SEO tutorial 2020

SEO Tutorial


What is Search Engine Optimization and how it works

SO, what is search engine optimization exactly all about. SEO stands for Search Engine Optimization. As the name itself suggests it is nothing but optimizing your website so that it ranks higher in the Search Engine Results Page or SERP. In this SEO tutorial lets understand what is SEO and how does it work

It is an unpaid process of increasing the visibility of your business website in the search engines. It is also known as organic listings. So how do you optimize your website so that it ranks higher in the search engine results page? Is it through writing good content on your website or it is related to how well your website is designed?  Ever wondered? Well, it’s not just that! It is much more than that. Let us dive deep into to understand what exactly SEO is! Now let’s consider an SEO example to understand it in a better way!

SEO example :

You own an ice cream shop and you have a website for your shop and you provide different flavors of ice cream. When someone searches for a term chocolate ice cream in the search engine ( Consider Google because 90% of the searches happens through Google ) does your website appears at the top of the search engine result s page. If so, then your website is well optimized. It’s about optimizing your website content so that Google will consider your website on top of the results page for that particular keyword.

You may be wondering why search engine optimization is so important. Statistics show that the first 5 results on the search engine on an average gets 67% of the clicks. So now you know why it is so important to effectively optimize your website or else you might lose your potential customers if your site doesn’t show up in the top results.

Though search engine optimization can get somewhat difficult when it comes to all the diverse factors that impact your ranking, the fundamental process is not as difficult to understand. Search engines want to offer the best service for their users. This means that providing results on the search engine results pages that are not only high quality but also relevant to what the user is looking for.

In order to do this, search engines will scan different websites to recognize what the site is about. This helps them provide more relevant results to those users who are searching for certain topics or keywords. Likewise, the search engines will also scan the website to find out how easy it is to navigate and read and will reward user-friendly sites with top rankings on the search engine results page.

SEO is the process that firms go through to help make sure that their site ranks higher in search engines for relevant keywords or phrases. For example, let’s say that you have an article on how to build a resume. In order to get that content in front of the right audiences, you should try to optimize your  blog post so that it will show up as a top result for anyone who  is searching for the phrase “build a resume.”

There are many benefits of SEO for your business. By improving your SEO, you can work to expand your visibility on the search engines. This helps you reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.

To learn more about the same topic check out this blog post.


After learning about what is SEO and how it works, now you can work to make changes to your website in order to develop your SEO and enhance your rankings on the search engine results page. Always remember, there are a lot of factors that impact your SEO ranking, but the most important thing to consider is whether your content is valuable and relevant to your targeted audience.

Always Keep in mind that search engine optimization takes time to work its magic. It won’t fetch you instant results like Google Ads. You won’t experience the gains of SEO overnight because it is a long term process. In reality, it may take months or years to enjoy the results of your hard work. However, following SEO best practices by creating quality content that’s focused on helping your visitors is the best way to build an online business that will continue to bring in new organic website traffics.

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